Ever have one of those ordinary, random ideas that you think could be the start of a great company? Well, we think that’s what we have with Because She Loves…!

Born from a saying that one of our active woman founders frequently used, we believe that we have created something special for women. When asked why she did or said something, she would reply, “because I love this, or because I love that…” Wow, what a simple, but significant statement! As we started to seriously consider our new concept, we wanted to build on an idea that would allow women to share their passions, and promote to the world exactly what they DO love.

We wanted our logo to be inspiring and fun – something active women could bond with. Along with the female Venus symbol, our logo incorporates a heart representing love – creating our very special Because She Loves character, “Lucy Love”.

We want to share “Lucy Love” with the world. We know that as an active woman, you have many passions, and what a better way to announce them to the world than to “wear it on your sleeve!”

We hope that you and those around you enjoy our Because She Loves apparel. As we continue to grow our product lines, we’d like to hear your ideas! Please tell us what it is that you love and how you’d like to wear it, share it, or show it!